Table of Content
The swift cuts between scenes reflect an urban vibe, which is fitting for a company that operates mainly within cities. It’s not by chance that videos are a huge web design trend. They’re great at grabbing our attention and encouraging us to stay on the page a little longer. Driver service, Lyft, has implemented a powerful fullscreen video that fills up the homepage and makes a strong impact. Every element of your website, from your various media features to your header’s text, should exude your brand identity and give your audience a feel for who you are.
With a topic as complex as AI, IBM then uses visual storytelling to explain how its Watson tool works in the real world. Visitors can explore three stories through video game-like functions and learn more about the tool. In addition, the page is well balanced with a large title that grabs your attention across from a small description with a bold blue CTA. The LEGO characters catch your attention (because they’re cute), then they cleverly illustrate and reinforce the messaging in the headline and sub-headline. The top of the homepage, where websites normally showcase a ton of different sections and options to click through, only has one icon to click — which leads you to a subscription page.
rules for effective website homepage design
Just one important aspect of making visitors feel welcome and letting them know they’re dealing with real people. "Stuffy enterprise" isn't the feeling you get when you arrive at Telerik's website. Just one important aspect of making visitors feel welcome and letting them know they're dealing with real people.
Well, it takes more than looks alone — it also has to work well. That’s why the most brilliant homepages on this list don’t just score high in beauty, but also in brains. Create the best homepage design, page header design, one page websites, simple responsive webpage designs, webpage layouts.
Best homepage examples
Chipotle’s current homepage is all about the forthcoming holiday, which it uses as a unique value proposition to get you to start clicking through your site. When I think Chipotle, I don’t necessarily think about catering, but the site is a great reminder to consider different uses for the burritos you already know and love. There’s also a great information hierarchy, making it easy to scan and understand the page quickly. Evernote also offers a one-click signup process through Google to help visitors save even more time. The homepage gives off a secure but easy-going vibe, which is important for a product that handles financial information. It’s a super simple design with a strong, no-jargon headline and sub-headline.
Don’t just assume that everyone who visits your site will scroll straight down to the bottom of the page. You can build trust and establish your expertise by giving testimonials or customer/client reviews. Social proof helps new visitors realize you understand what you’re doing and enhances their experience with your website. In addition, a positive first impression can be created through success stories. It should be easy for the user to navigate because you want your website’s visitors to find everything they need in a few clicks or less. They don’t want a tangled mess of links that take them forever to get to the point.
Designzillas
When used on a vast web canvas it can create stunning web designs. Web designers have started using abstract shapes as an alternative to traditional photography or images. Couple up abstract shapes with vibrant colors and the result can be mesmerizing.
Your goal is for visitors to find their way around your site by quickly scanning the content, not by checking out every link and page on the site. When your website has a solid homepage, it’s more likely to rank well in search results. The search engine algorithm considers how relevant your website is to the query and the quality of its content and user experience.
A great experience on mobile devices is the start of the user experience journey. A user should be able to perform all the actions on the mobile device that a desktop website offers. A few elements like faster loading times, intuitive and easy navigation, search options, and calm colors will help in enhancing the mobile user experience.
The website, called Heart of Travel, even allows visitors to create their own artwork out of a trip they might plan on taking. In this way, Southwest's website is a product of their most loyal passengers. This woodworking website emphasizes nature and care for the woodworking trade. It's essentially a slideshow of beautiful forestry and farming images. As a new image comes on the screen, a new quote related to wood or trees also appears.
As well as an extensive introduction to the publishing company, all the website content is placed on a white background to keep visitors well focused on the website content. The online store makes use of straightforward website content to provide visitors with what they are looking for as quickly as possible. The parallax scrolling guides you on a tour through their services, menu, and people having a great time — a great use of this popular design trend.
Now that you've seen a number of beautifully designed and award-winning platforms, keep these potential ideas in mind as you create your own. Here are a few suggestions we have to help you can create a site that could appear on our best website design inspiration list. That's why our best website builder has everything you need to create a fully personalized, high-quality free website for any business activity. It’s a great example of responsive design, visual hierarchy, and toolkits that build complex interactions and animations without code. Although the Toastmasters International homepage design might seem a little dated at first, you have to remember its target audience.
It is perfectly designed for all kind of startup or company. Arkit is the perfect HTML homepage template for architecture and interior website designs. Based on Bootstrap 4, this template is fully responsive and is easy to customize.
You have social proof in the subhead, which tells visitors how many people trust Crazy Egg’s tools. If you scroll down, you encounter expandable content just below some more social proof. Green Mountain Energy leaves no doubt about the company’s purpose.
The layout of Planet’s homepage is just right- it’s not so busy that you can’t see what the page offers, but it also has lots to explore. The homepage appeals to my aesthetic sense and conveys creativity well. I can imagine what a blog or another website might look like because of this design’s simplicity and attention to detail. Edward Jones’s homepage is not overloaded with flashy graphics. The best part about their site is that it has information and images without cluttering. What builds the homepage creative, though, is the headlines at the top that draw attention and present an attractive message about Eldorado Stone.
DocuSign’s homepage is beautiful because it is, in its own way, creative. It emphasizes their visual web app, which shows what is happening on a project with creative visuals to serve as reminders for people doing the work. It is an excellent example of how creativity can be used effectively to draw the attention of potential customers. Pearl Izumi’s beautiful homepage captures the essence of what they offer, well-crafted writing. It’s easy on the eyes, easy to navigate, and it looks as professional as it is creative.
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